Benedetto Panetta, born in Italy, he moved to America in 1901. Being a jeweler, he first worked in small companies. A fateful meeting one day, with a fellow countryman, Benedetto became a designer at Trifari. At that time Trifari was already a large and very prestigious company. There he received invaluable experience, and in 1945 Benedetto opened his own company “Panetta”. According to Panetta, ornaments should look real. You will see that PANETTA jewelry looks very expensive and exquisite, and almost all products are handmade.
After the death of Benedetto in 1960, his sons Amadeo and Armand continued the family business until the late 1980s when it closed.